Washoe Medical Center Nurse Recruitment Campaign

Washoe Medical Center (now Renown Health) was experiencing a severe shortage of nurses. In response, the hospital set the lofty goal of hiring 100 nurses in 100 days. Appealing to the profession’s aspiration to make a better world through their caring craft, this print and direct mail campaign showed nurses just how great the world could be in their charge. The campaign resulted in the hiring of more than 130 nurses in the allotted timeframe.

Shout out to Tim O’Brien, creative director/copywriter on this campaign.